Marketing Planning & Strategy Best Practice (PowerPoint PPTX Slide Deck)

Marketing Planning & Strategy Best Practice PPT

Contents
1. Market Scope Strategy
2. Single Market Strategy
3. Multi Market Strategy
4. Total Market Strategy
5. Market Entry Strategy
6. First In Strategy
7. Early Entry Strategy
8. Laggard Entry Strategy
9. Product Strategy
10. Product Positioning Strategy
11. Product Repositioning Strategy
12. Product Scope Strategy
13. Product Design Strategy
14. New Product Strategy
15. Promotion Strategy
16. Promotion Mix Strategy
17. Media Selection Strategy
18. Advertising Copy Strategy
19. Distribution Strategy
20. Distribution Scope Strategy
21. Multiple Channel Strategy
22. Pricing Strategy
23. Pricing Strategies for New Products
24. Pricing Strategies for Established Products
25. Price Flexibility Strategy
26. Price Leadership Strategy

Marketing Strategy
Shaped by your business strategy, your marketing strategy is your purpose; it's the offering you deliver, how you will deliver it, and why your marketing efforts will help you achieve your company's mission and strategic goals. While many people think about jumping into action when it comes to marketing, having a clearly defined marketing strategy is incredibly important for your business growth. Once you have your strategy, only then will you be able to develop an effective marketing plan.

The key to successfully marketing your practice begins with developing a strategic marketing plan in which each activity is based on solid research and specific goals, and is implemented and carefully evaluated in a timely manner. The plan serves as a road map to help you achieve your marketing goals.

Both a marketing plan and a marketing strategy are important parts of an organization's success. Your marketing strategy comprises what you've identified your company needs to achieve its goals, while a marketing plan includes the steps you'll take to realize your marketing goals and support the established strategy. To grow your business, it's important to consider both a marketing plan and a marketing strategy.

A marketing plan includes the detailed steps you'll take to achieve the established marketing goals or overarching strategy of the business or a specific campaign. Marketing plans focus on individual tactics and strategy-implementation tasks that will help a company meet goals. The first step in having a marketing plan is developing your marketing strategy. Then, you'll create a detailed plan that defines the what, when, how and where of your implementation and describes how you'll later measure the success of your marketing plan.

A marketing strategy connects with your business strategy and is the foundation for what the company needs to connect with its target audience and meet its objectives. Here are some items to include when developing your marketing strategy:

Regards,
UJ Consulting